Webhook Events

Available topics

Total Events Available: 19 webhook topics covering all major loyalty program interactions

Joy Loyalty supports the following webhook topics for real-time event notifications:

Topic	Description	Trigger
points/earned	Customer earns points	When points are added to customer account
points/redeemed	Customer redeems points	When points are used to redeem rewards
points/expired	Points expired	When customer's points expire and are deducted
points/about_to_expire_3_days	Points about to expire (3 days)	3 days before points expiration
points/about_to_expire_7_days	Points about to expire (7 days)	7 days before points expiration
points/about_to_expire_30_days	Points about to expire (30 days)	30 days before points expiration
customer/status_changed	Customer status changed	When customer joins, rejoins, or leaves loyalty program
reward/coupon_used	Coupon used	When customer uses a Joy coupon to place an order
tier/upgraded	Customer tier upgraded	When customer is upgraded to a higher tier
tier/downgraded	Customer tier downgraded	When customer is demoted to a lower tier
tier/reset	Tier reset	When customer's tier is reset according to scheduled reset
tier/about_to_reset_4_weeks	Tier about to reset (4 weeks)	4 weeks before tier reset
tier/about_to_reset_2_weeks	Tier about to reset (2 weeks)	2 weeks before tier reset
tier/about_to_reset_1_day	Tier about to reset (1 day)	1 day before tier reset
referral/link_created	Referral link created	When customer creates a referral link for the first time
referral/reward_earned	Referral reward earned	When referrer receives reward after referee completes order
referral/referee_claimed	Referee claimed reward	When referee claims coupon reward
birthday/reward_earned	Birthday reward earned	When customer receives birthday reward
milestone/achieved	Milestone achieved	When customer achieves a milestone

Webhook delivery

When a loyalty event occurs, Joy automatically sends a POST request to your registered webhook endpoints with the following characteristics:

• HTTP Method: POST

• Content-Type: application/json

• Timeout: 5 seconds maximum response time

• Retry Logic: Failed webhooks are retried with exponential backoff

• Security: All requests include HMAC signature for verification

Request headers

Every webhook request from Joy includes these headers:

Content-Type: application/json
X-Joy-Loyalty-Shop-Source-Id: your_shop_source_id
X-Joy-Loyalty-Hmac-Sha256: signature_hash
X-Joy-Loyalty-Topic: webhook_topic

Header Descriptions:

Header	Description
Content-Type	Always set to application/json
X-Joy-Loyalty-Shop-Source-Id	Your shop's unique identifier in Joy system
X-Joy-Loyalty-Hmac-Sha256	HMAC-SHA256 signature for verifying authenticity
X-Joy-Loyalty-Topic	The webhook topic that triggered this request

Base payload structure

All webhook payloads include these common fields:

{
  "webhookId": "unique_webhook_id",
  "triggeredAt": "2024-01-15T10:30:00.000Z",
  "customer": {
    "email": "[email protected]",
    "name": "John Doe",
    "shopifyCustomerId": "gid://shopify/Customer/123456"
  },
  "id": "activity_id",
  "createdAt": "2024-01-15T10:30:00.000Z"
}

Event payload examples

Points events

points/earned

{
  "topic": "points/earned",
  "shopDomain": "myshop.myshopify.com",
  "timestamp": "2024-01-15T10:30:00.000Z",
  "data": {
    "customerId": "gid://shopify/Customer/123456",
    "email": "[email protected]",
    "points": 100,
    "totalPoints": 1500,
    "source": "order",
    "orderId": "gid://shopify/Order/789"
  }
}

points/redeemed

{
  "topic": "points/redeemed", 
  "shopDomain": "myshop.myshopify.com",
  "timestamp": "2024-01-15T10:30:00.000Z",
  "data": {
    "customerId": "gid://shopify/Customer/123456",
    "email": "[email protected]",
    "pointsRedeemed": 500,
    "remainingPoints": 1000,
    "rewardType": "discount",
    "rewardValue": "$5 OFF"
  }
}

points/expired

{
  "webhookId": "activity_xyz789",
  "triggeredAt": "2024-01-15T10:30:00.000Z",
  "customer": {
    "email": "[email protected]",
    "name": "John Doe", 
    "shopifyCustomerId": "gid://shopify/Customer/123456"
  },
  "id": "activity_xyz789",
  "oldPoint": 500,
  "newPoint": 0,
  "type": "expire_point",
  "createdAt": "2024-01-15T10:30:00.000Z"
}

points/about_to_expire

{
  "webhookId": "about_to_expire_customer123_1705312200000",
  "triggeredAt": "2024-01-15T10:30:00.000Z",
  "customer": {
    "email": "[email protected]",
    "name": "John Doe",
    "shopifyCustomerId": "gid://shopify/Customer/123456"
  },
  "id": "about_to_expire_customer123_1705312200000", 
  "type": "points_about_to_expire",
  "point": 500,
  "expiredAt": "2024-01-22T00:00:00.000Z",
  "daysUntilExpiration": 7,
  "createdAt": "2024-01-15T10:30:00.000Z"
}

Customer events

customer/status_changed

{
  "topic": "customer/status_changed",
  "shopDomain": "myshop.myshopify.com",
  "timestamp": "2024-01-15T10:30:00.000Z",
  "data": {
    "customerId": "gid://shopify/Customer/123456",
    "email": "[email protected]",
    "firstName": "John",
    "lastName": "Doe",
    "type": "user_joined",
    "tier": "Bronze"
  }
}

Possible type values:

• user_joined: Customer joins loyalty program for the first time

• user_rejoined: Customer rejoins after leaving

• user_excluded: Customer is excluded from loyalty program

Reward events

reward/coupon_used

{
  "webhookId": "activity_xyz789",
  "triggeredAt": "2024-01-15T10:30:00.000Z",
  "customer": {
    "email": "[email protected]",
    "name": "John Doe",
    "shopifyCustomerId": "gid://shopify/Customer/123456"
  },
  "id": "activity_xyz789",
  "type": "place_order_with_coupon",
  "couponCode": "JOY-ABC123",
  "orderId": 123456789,
  "orderNumber": 1001,
  "orderName": "#1001",
  "orderSubTotal": "99.99",
  "orderCurrency": "USD",
  "programTitle": "10% Off Discount",
  "redeemPoint": 500,
  "createdAt": "2024-01-15T10:30:00.000Z"
}

Tier events

tier/upgraded

{
  "webhookId": "activity_xyz789",
  "triggeredAt": "2024-01-15T10:30:00.000Z",
  "customer": {
    "email": "[email protected]",
    "name": "John Doe",
    "shopifyCustomerId": "gid://shopify/Customer/123456"
  },
  "id": "activity_xyz789",
  "type": "update_tier",
  "oldTierId": "tier_bronze_123",
  "oldTierName": "Bronze",
  "newTierId": "tier_silver_456", 
  "newTierName": "Silver",
  "tierPoint": 1500,
  "createdAt": "2024-01-15T10:30:00.000Z"
}

tier/downgraded

{
  "webhookId": "activity_xyz789",
  "triggeredAt": "2024-01-15T10:30:00.000Z",
  "customer": {
    "email": "[email protected]",
    "name": "John Doe",
    "shopifyCustomerId": "gid://shopify/Customer/123456"
  },
  "id": "activity_xyz789",
  "type": "demote_tier",
  "oldTierId": "tier_gold_789",
  "oldTierName": "Gold",
  "newTierId": "tier_silver_456",
  "newTierName": "Silver", 
  "tierPoint": 800,
  "reason": "reassessment",
  "createdAt": "2024-01-15T10:30:00.000Z"
}

Referral events

referral/link_created

{
  "webhookId": "referral_link_customer123_1705312200000",
  "triggeredAt": "2024-01-15T10:30:00.000Z",
  "customer": {
    "email": "[email protected]",
    "name": "John Doe",
    "shopifyCustomerId": "gid://shopify/Customer/123456"
  },
  "id": "referral_link_customer123_1705312200000",
  "type": "referral_link_created",
  "referralCode": "abc123xyz",
  "urlReferral": "https://myshop.myshopify.com?ref=abc123xyz",
  "createdAt": "2024-01-15T10:30:00.000Z"
}

referral/reward_earned

{
  "webhookId": "referral_reward_customer123_1705312200000",
  "triggeredAt": "2024-01-15T10:30:00.000Z",
  "customer": {
    "email": "[email protected]",
    "name": "John Doe",
    "shopifyCustomerId": "gid://shopify/Customer/123456"
  },
  "id": "referral_reward_customer123_1705312200000",
  "type": "referral_reward_earned",
  "referredCustomerEmail": "[email protected]",
  "rewardType": "point",
  "earnPoints": 500,
  "couponCode": null,
  "orderId": "gid://shopify/Order/789",
  "createdAt": "2024-01-15T10:30:00.000Z"
}

Birthday events

birthday/reward_earned

Points reward example:

{
  "webhookId": "birthday_reward_customer123_1705312200000",
  "triggeredAt": "2024-01-15T10:30:00.000Z",
  "customer": {
    "email": "[email protected]",
    "name": "John Doe",
    "shopifyCustomerId": "gid://shopify/Customer/123456"
  },
  "id": "birthday_reward_customer123_1705312200000",
  "type": "earn_point",
  "event": "birthday",
  "source": "user",
  "earnPoints": 100,
  "oldPoint": 500,
  "newPoint": 600,
  "createdAt": "2024-01-15T10:30:00.000Z"
}

Discount reward example:

{
  "webhookId": "5QIhElOglJOCfyX6Zo6I",
  "triggeredAt": "2026-02-06T09:16:33.341Z",
  "customer": {
    "email": "[email protected]",
    "name": "John Doe", 
    "shopifyCustomerId": 9127686570181
  },
  "id": "5QIhElOglJOCfyX6Zo6I",
  "source": "user",
  "event": "birthday", 
  "type": "earn_DISCOUNT",
  "createdAt": "2026-02-06T09:16:33.341Z"
}

Milestone events

milestone/achieved

{
  "webhookId": "activity_xyz789",
  "triggeredAt": "2024-01-15T10:30:00.000Z",
  "customer": {
    "email": "[email protected]",
    "name": "John Doe",
    "shopifyCustomerId": "gid://shopify/Customer/123456"
  },
  "id": "activity_xyz789",
  "type": "earn_point",
  "event": "milestone",
  "earnBy": "order_count",
  "oldPoint": 1000,
  "newPoint": 1100,
  "programTitle": "Order Milestone Rewards",
  "createdAt": "2024-01-15T10:30:00.000Z"
}